(Love him or hate, he was a big force in political news. Just as many will mourn as rejoice.--jef)
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Keith Olbermann out at MSNBC
By Nathan Diebenow
Friday, January 21st, 2011
The liberal host of MSNBC's "Countdown" has completed his last broadcast for the cable news network he called home for the past eight years.
“Good night, and good luck,” Keith Olbermann said as he threw his script behind him for the last time at the end of his show.
The phrase is one he borrowed from the late veteran radio and television journalist Edward R. Murrow.
MSNBC released a short statement, saying that the two parties had not apparently reached agreement on Olbermann's contact.
"MSNBC and Keith Olbermann have ended their contract," the statement said.
It continued, "The last broadcast of 'Countdown with Keith Olbermann' will be this evening. MSNBC thanks Keith for his integral role in MSNBC’s success and we wish him well in his future endeavors."
No further explanation was given.
Olbermann thanked a number of people in his sign-off, but failed to mention any MSNBC executives.
An MSNBC spokesperson told The Washington Post Friday night that the NBC-Universal/Comcast merger this week played no role in Olbermann's departure. MSNBC's president would not comment.
A second statement from MSNBC concerning line-up changes gave no mention of Olbermann either.
On Monday, Lawrence O’Donnell is on at 8 p.m., Rachel Maddow remains at 9 p.m. followed by Ed Schultz at 10 p.m. Cenk Uygur will host temporarily at 6 p.m.
Following Olbermann Friday night, Maddow did not cover her co-worker's departure.
Oddly enough, halfway through her show, MSNBC featured an ad promoting Olbermann's show, according to The Guardian.
Maddow, appearing as a guest on RealTime with Bill Maher live after her show, addressed Olbermann's departure. Details, though, were sparse.
"Yeah, it's been a big day at MSNBC. At least it's been in 15 minutes," she said.
Maher did not buy Maddow's explanation that Olbermann and the new company had cuts ties by "mutual decision."
"That's always bullshit," Maher said.
"I know very little," Maddow replied, immediately describing Olbermann's exit as “very gracious and nice.”
In an early report, CNN's Anderson Cooper said on his Twitter feed that Olbermann was fired. Raw Story initially reported that Olbermann had quit. However, MSNBC used neither phrase.
Olbermann and management have had a rocky relationship over the years; recently, the host was suspended for two days last November for contributing to Democratic election campaigns against company policy.
In 2008, Olbermann and MSNBC agreed to a four-year contract extension worth $30 million. This past week, the FCC and the Justice Department approved the merger of Comcast and NBC-Universal.
Sam Stein, Huffington Post's political reporter, said via Twitter that Comcast's merger had less to do with Olbermann's exit than with Jeff Zucker leaving his post as president and CEO of NBC Universal.
"Zucker was Olbermann's protector there," Stein said.
Mediaite also cast the Olbermann/MSNBC split in terms of office politics.
"Countdown," the network's top-rated program, attracted 1.1 million viewers, according to Nielsen. However, Olbermann failed to match the ratings of FoxNews' most popular anchor Bill O'Reilly.
Media mogul Russell Simmons reacted on his blog to Olbermann's November suspension by stating that the network would end up suffering.
"Without Olbermann, MSNBC can’t survive – and the voice of progress will fall to the dark ages, when one unholy church dictated a fictional version of the truth," he said.
Simmons concluded, "Re-instate Keith Olbermann now. I will personally pay his campaign contributions."
Word is that CNN would not hire Olbermann because of the network's strict non-partisan editorial perspective.
Olbermann has yet to reveal his plans.
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This video is from MSNBC's Countdown, broadcast Jan. 21, 2011.
***
The Disappearance of Keith Olbermann
by Robert Parry
Keith Olbermann’s abrupt departure from MSNBC should be another wake-up call to American progressives about the fragile foothold that liberal-oriented fare now has for only a few hours on one corporate cable network.
Though Olbermann hosted MSNBC’s top-rated news show, “Countdown with Keith Olbermann,” he disappeared from the network with only the briefest of good-byes. Certainly, the callous treatment of Olbermann by the MSNBC brass would never be replicated by Rupert Murdoch’s right-wing Fox News toward its media stars.
At Fox News, the likes of Bill O’Reilly, Glenn Beck and Sean Hannity have far greater leeway to pitch right-wing ideas and even to organize pro-Republican political events. Last November, Olbermann was suspended for two days for making donations to three Democratic candidates, including Arizona’s Rep. Gabrielle Giffords, who was wounded in the Jan. 8 shooting in Tucson.
Now, with Olbermann’s permanent departure on Friday, the remainder of MSNBC’s liberal evening line-up, which also includes Rachel Maddow, Ed Schultz and Lawrence O’Donnell (who will fill Olbermann’s 8 p.m. slot), must face the reality that any sustained friction with management could mean the bum’s rush for them, too.
The liberal hosts also must remember that MSNBC experimented with liberal-oriented programming only after all other programming strategies, including trying to out-Fox Fox, had failed – and only after it became clear that President George W. Bush’s popularity was slipping.
In nearly eight years at “Countdown,” Olbermann was the brave soul who charted the course for other mainstream media types to be even mildly critical of Bush. Olbermann modeled his style after legendary newsman Edward R. Murrow, who stood up to excesses by communist-hunting Sen. Joe McCarthy in the 1950s, even borrowing Murrow’s close: “Good night, good luck.”
But MSNBC’s parent company, General Electric, never seemed comfortable with Olbermann’s role as critic of the Bush administration, nor with the sniping between Olbermann and his Fox News rival, O’Reilly, who retaliated by attacking corporate GE on his widely watched show.
In 2009, the New York Times reported that GE responded to this pressure by having GE chairman Jeffrey Immelt strike a deal with Murdoch that sought to muzzle Olbermann’s criticism of O’Reilly, in exchange for O’Reilly muting his attacks on GE.
Olbermann later disputed that there ever was a truce and the back-and-forth soon resumed. But it was a reminder that GE, a charter member of the military-industrial complex and a major international conglomerate, had bigger corporate interests at play than the ratings for MSNBC’s evening programming.
So, too, will Comcast, the cable giant that is assuming a majority stake in NBC Universal, which controls MSNBC. The Washington Post reported on Saturday that sources at MSNBC quashed speculation that Olbermann’s departure was connected to the Comcast takeover, which was approved by federal regulators this week.
Media Orphans
The troubling message to progressives is that they remain essentially orphans when it comes to having their political interests addressed by any corporate news outlet. While the Right has built its own vast media infrastructure – reaching from newspapers, magazines and books to radio, TV and the Internet – the Left generally has treated media as a low priority.
Though some on the Left saw hope in the MSNBC evening line-up, the larger reality was that even inside the world of NBC News, the other content ranged from the pro-Establishment centrism of anchor Brian Williams to the center-right views of MSNBC’s Joe Scarborough to CNBC’s mix of free-market extremism and corporate boosterism.
While gratified to be given a few hours each night on MSNBC, the Left surely had nothing to compare with Murdoch’s News Corporation and its longstanding commitment to a right-wing perspective on Fox News and News Corp.'s many other print and electronic outlets.
As I wrote in an article last November, “Olbermann and the other liberal hosts are essentially on borrowed time, much the way Phil Donahue was before getting axed in the run-up to George W. Bush’s invasion of Iraq, when MSNBC wanted to position itself as a ‘patriotic’ war booster.
“Unlike News Corp. chairman Rupert Murdoch, who stands solidly behind the right-wing propaganda on Fox News, the corporate owners of MSNBC have no similar commitment to the work of Olbermann, Rachel Maddow and Ed Schultz.
"For the suits at headquarters, it’s just a balancing act between the ratings that those shows get and the trouble they cause as Republicans reclaim control of Washington.”
Those corporate priorities also were underscored in the pre-Iraq invasion days when MSNBC dumped Donahue, then the network’s biggest draw. But Donahue had allowed on some guests critical of Bush’s planned war.
After the invasion in March 2003, MSNBC’s coverage was barely discernable from that of Fox News, with both networks superimposing American flags on scenes from Iraq and producing pro-war promotional segments showing heroic images of U.S. soldiers being welcomed by happy Iraqis (with no scenes of the war’s carnage).
The ongoing significance of America’s media imbalance is that it gives the Right enormous capabilities to control the national debate, not only during election campaigns but year-round. Republicans can deploy what intelligence operatives call “agit-propaganda,” stirring controversies that rile up the public and redound to the GOP’s advantage.
These techniques have proved so effective that not even gifted political speakers, whether the savvy Bill Clinton or the eloquent Barack Obama, have had any consistent success in countering the angry cacophony that the Right can orchestrate.
One week, the Right's theme is “Obamacare’s death panels”; another week, it’s “the “Ground Zero Mosque.” The Democrats are left scrambling to respond – and their responses, in turn, become fodder for critical commentary, as too wimpy or too defensive or too something.
The mainstream media and progressives often join in this criticism, wondering why Obama let himself get blind-sided or why he wasn’t tougher or why he can’t control the message. For the Right and the Republicans, it’s a win-win-win, as the right-wing base is energized, more public doubts are raised about the President, and the Left is further demoralized.
Like Clinton before him, Obama has reacted to this political/media landscape by shifting rightward toward the “center,” further alienating his liberal base. Many on the Left respond by denouncing Obama as a sell-out and deciding to either sit out elections or vote for a third party.
This dynamic has been instrumental to the Right’s political victories over the past three decades even as those policies – from Ronald Reagan to George W. Bush – have worsened the lives of middle- and working-class Americans.
The sudden disappearance of Keith Olbermann from television is another ominous omen that this dynamic will continue.
***
Olbermann Split Came After Years of Tension
By BILL CARTER and BRIAN STELTER - NYTimes
MSNBC never had any doubt about what it was getting when it made Keith Olbermann the face of the network in 2003: a highly talented broadcaster, a distinctive and outspoken voice and a mercurial personality with a track record of attacking his superiors and making early exits.
Even his own boss, Phil Griffin, offered this assessment in 2008, when Mr. Olbermann was being heavily criticized by supporters of Hillary Rodham Clinton because he was urging her to drop out of the race to become the Democratic presidential candidate.
For Mrs. Clinton’s supporters, Mr. Griffin said in an interview with The New Yorker magazine, “It was, like, you meet a guy and fall in love with him.” But, he said, “then you commit yourself to him, and he turns out to be a jerk and difficult and brutal.”
Still, the news of his abrupt departure from “Countdown” — delivered by Mr. Olbermann on Friday night — came as a shock to his many fans, some of whom accused Comcast, the incoming owner of MSNBC’s parent, NBC Universal, of forcing out the host for political reasons.
Many people inside the television industry are astonished that a cable network’s highest-rated host, whose forceful personality and liberal advocacy had lifted MSNBC from irrelevance to competitiveness and profitability, would be ushered out the door with no fanfare, no promoted farewell show and only a perfunctory thanks for his efforts.
But underlying the decision, which one executive involved said was not a termination but a “negotiated separation,” were years of behind-the-scenes tension, conflicts and near terminations.
Mr. Griffin, along with Jeff Zucker, the head of NBC Universal, and Steve Capus, the president of NBC News, had long protected and defended Mr. Olbermann, even when insiders like the NBC anchor emeritus Tom Brokaw publicly took Mr. Olbermann to task. Mr. Brokaw said Mr. Olbermann had “gone too far” in campaign coverage that openly took Democratic positions.
Inside the offices of MSNBC, staff members grew more restive about Mr. Olbermann’s temperament. Some days Mr. Olbermann threatened not to come to work at all and a substitute anchor had to be notified to be on standby.
Mr. Olbermann was within one move of being fired in November after he was suspended for making donations to Democratic Congressional candidates. He threatened to make an appearance on ABC’s “Good Morning America” to protest the suspension; Mr. Zucker was prepared to fire him on the spot if he did, according to a senior NBC Universal executive who declined to be identified in discussing confidential deliberations.
The pattern of great promise followed by eventual disaffection was established early in Mr. Olbermann’s career. As a young sports reporter for UPI Television, he was fired for telling his boss “this is the minor leagues here.” In the early 1980s, he had a short, stormy tenure at CNN.
He achieved national prominence on ESPN’s “SportsCenter” in the early 1990s, but left after a difficult time that included a reprimand for making an appearance on “The Daily Show” without permission. He labeled his departure from ESPN in 1997 a “nuclear war.”
Mr. Olbermann popped up on MSNBC for the first time in 1998, hosting a news show that evolved, against his wishes, into a nightly examination of the Clinton sex scandal. He left and joined the Fox Sports Network. That stint ended in acrimony as well. Rupert Murdoch, head of the News Corporation, which ran the sports network, later said, “I fired him; he’s crazy.”
He joined MSNBC in 2003 as a fill-in host. Less than two months later, Mr. Olbermann won the job full time. He transformed the show into “Countdown,” and he — and MSNBC — were off and running.
He managed to expand his audience steadily. Starting from a base of a couple hundred thousand viewers, he jumped more than 50 percent from 2006 to 2007, reaching 726,000. From there he built the show until it surpassed one million viewers a night, still well behind Fox News but ahead of CNN.
In a New Yorker interview, Mr. Griffin of MSNBC recalled those early appearances: “First day he was in TV, I knew right away that Keith had something that I’d never seen. He was made for this. I mean, the guy is crazy, but he is made for this.” (In the same interview, Mr. Olbermann could not help commenting: “Phil thinks he’s my boss.”)
Even some of those at MSNBC who acknowledged being spurned or insulted by Mr. Olbermann said they remained in awe of his productivity and the effect he had on the network. Several considered him in essence a five-day-a-week editorial writer, who had to perform his editorial live on television.
It was an “incredible energy expenditure,” one longtime acquaintance of his said, suggesting that there was no reason to think Mr. Olbermann would stay in his chair indefinitely.
Mr. Olbermann himself alluded to the stresses of the job when he said on Friday night, “There were many occasions, particularly in the last two and a half years, where all that surrounded the show, but never the show itself, was just too much for me.”
In an interview, Mr. Griffin acknowledged that Mr. Olbermann was a “brand definer” for MSNBC — not just because of the success of “Countdown” but because his show was used to develop other hosts for the network as well.
Rachel Maddow started as a frequent “Countdown” guest, as did Lawrence O’Donnell, who began as a fill-in host for Mr. Olbermann and will inherit his 8 p.m. time slot on Monday. Mr. Griffin called Mr. Olbermann “the tent pole at the center” of the network’s sensibility.
At the same time, stories about Mr. Olbermann’s thin skin circulated widely in the newsroom. One such story, which was recalled independently by two hosts, dates to early December, when Mr. O’Donnell, then carving out some success as the 10 p.m. host on MSNBC, collegially proposed via e-mail that Mr. Olbermann come on his show to talk about President Obama’s tax-cut compromise.
Mr. O’Donnell had written this post on Twitter: “Liberal critics of the Obama deal say exactly what Pat Buchanan said of George H. W. Bush: he’s weak.” The message speculated that Mr. Obama’s critics would do to him what Mr. Buchanan “did to H.W. Bush: destroy him and help elect a president from the other party.”
Mr. Olbermann apparently interpreted the message as a personal attack; he declined to appear on Mr. O’Donnell’s show. “I saw what you wrote on Twitter,” he snapped at Mr. O’Donnell.
In the last several months, the relationship began moving toward its denouement: Mr. Olbermann hired new agents from the big firm ICM in September, parting from Jean Sage, the agent who had steered his career through all its previous rocky shoals. Several NBC executives said the move was made to facilitate an eventual settlement of the two years left on Mr. Olbermann’s contract.
Mr. Olbermann’s future is up in the air, mainly because he agreed to a deal that would keep him off television for six to nine months, according to several executives involved in his exit. He is also apparently forbidden to discuss his departure.
One NBC executive involved in the decision to settle Mr. Olbermann’s contract said that he was allowed to work in radio or on the Internet and would presumably be free to return to television in time for the 2012 election cycle.
As for MSNBC, Mr. Griffin expressed confidence in the network’s new lineup: Mr. O’Donnell at 8, Ms. Maddow at 9 and Ed Schultz at 10. It was not clear exactly how long that plan had been in place, however. The anchors did not find out that their shows were shifting until the public announcement on Friday night.
Mr. Griffin said: “I believe the changes that have been made fit who we are. We’re going to be as creative as ever. We’ll be there.”
But they will be there without Mr. Olbermann, the tent pole that the network built itself around.
One NBC News executive said on Sunday: “Give us a bit of credit for getting eight years out of him. That’s the longest he’s been anywhere.”
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