Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Sunday, February 17, 2013
Wednesday, September 26, 2012
Big Pharma, With the Questionable Help of Facebook, Is Watching
Worried about online privacy? You should be. To help target and sell ads - Big Pharma already spends about $1 billion on them - Facebook has quietly partnered with data-mining company Datalogix to track what 70 million Americans households buy at over 1,000 retailers, including drugstores. If you don't want Facebook to know when you buy tampons at your local CVS, you can opt out, though it's a somewhat labyrinthian process.
~ Common Dreams
Or just always pay in cash. I can't see how you can get out of it if a prescription is involved though.--jef
Thursday, May 24, 2012
Messing With Our Minds: The Ever Finer Line Between News and Advertising
Thursday, 24 May 2012 By Kingsley Dennis, Truthout
The manufacturing of consent is endemic within modern societies. Throughout history, the need to "persuade and influence" has always been manipulated by those people in power as a means to maintain authority and legitimacy. In more recent years, the overall manipulation of the mass public mind has become less about making speeches and more about becoming a pervasive presence within the lives of each of individual.
Edward Bernays has often been called "the father of public relations," as it was his teachings and research that spurred the postwar years of propaganda. Bernays, a nephew of Sigmund Freud, utilized psychological and psychoanalytical ideas to construct an informational system - propaganda - capable of manipulating public opinion. Bernays, apparently, considered that such a manipulative apparatus was necessary because society, in his regard, was composed of too many irrational elements - the people - which could be dangerous to the efficient mechanisms of power (or so-called "democracy"). Bernays wrote that, "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society."[1] Bearing in mind that Bernays was working in the early 1920s, we can expect the mechanisms of propaganda - mass manipulation - to have progressed to a very advanced degree since then. Within the context of our modern mass societies, propaganda has morphed into a mechanism for not only engineering public opinion, but also for consolidating social control.
Modern programs of social influence could not exist without the mass media. Today it exists as a combination of expertise and knowledge from technology, sociology, social behaviorism, psychology, communications and other scientific techniques. Almost every nation needs a controlled mainstream media if it is to regulate and influence its citizenry. By way of the mainstream media, a controlling authority is able to exert psychological influence upon people's perception of reality. This capacity works hand in hand with the more physical components, such as enforcing the legal system and national security laws (surveillance and monitoring). State control, acting as a "psychological machine," instigates specific psychological manipulations in order to achieve desired goals within its national borders (and often beyond). Examples of these psychological manipulations include the deliberate use of specific cultural symbols and embedded signifiers that catalyze conditioned reflexes in the populace. These triggers have included the words "red" and "communist" during the United States' 1950s McCarthyism, and "Muslim terrorist" during the currently constructed war on terror. Targeted reactions can thus be achieved, making the populace open to further manipulation in this state. This is a process of psychic re-formation that works repeatedly to soften up the people through continued and extensive exposure to particular stimuli. These are the symbols, artificial and human-made, that we live by in order to allow for the construction of a compliant society.
Today's media, which includes the dominant presence of advertising, extensively uses the notion of "attractors" and "attractor patterns" to target audience consciousness. This type of symbol manipulation is often referred to in the business as neuromarketing. Mainstream media corporations are using the huge growth in global communications to further shape their science of targeting human consciousness. In the case of neuromarketing, many advertisers first audience-test their commercials using brain-scanning techniques in order to know which part of a person's brain is being activated by the specific strong attractors. For example, it has been discovered that specific attractors can bypass the logical part of the brain and impact the emotional part. In such cases as the film industry, the advertisers place an award symbol (such as an Oscar or Golden Globe) which has proven to be an effective "strong attractor" which influences the emotional part of the brain. The philosophy here is to adjust the level of consciousness of an advertisement in relation to the measurable level of consciousness of the consumer.[2] Advertisers are aware that a person's consciousness passes on messages indirectly to the body in the form of galvanic skin response, pupil response, electrical nerve response, etcetera, and so every element of the screen promotion must elucidate the correct conscious reception. In order to achieve this correct set of attractor patterns, all elements of the advertising package are deliberately worked on: the music, the visuals, the script, the voice. Interesting, symbolic strong attractors that have the most impact to persuade the audience include visuals such as smiley faces and cute animals (dogs wagging their tails and kittens purring). In terms of voiced attractors, they include words such as "honesty," "integrity," "freedom," "hope and change," "friendship," etcetera. From here, it is clear how politicians use a great deal of these attractor patterns in their speeches and promotional material.[3]
Other methods of blatant propaganda include governing bodies using what can be called the "reality of truth" by releasing seemingly accurate statistics that tell of plausible situations. This is the expert-in-the-white-lab-coat tactic. For such propaganda/information to be effective, it cannot be too far from the truth; in other words, it must have the appearance of reality. Trade, employment and financial figures are an example of this. And which members of the general public have the knowledge and/or resources to check and confirm such figures? Those people who do know are usually those who have a vested interest in maintaining the illusion, such as traders and financiers. And when a nation releases its unemployment figures, do the numbers really include the many who are jobless but not signing on, or are dispossessed or immigrants? As a norm, statistics of a negative connotation are usually drawn from the smallest possible pile. Once a false or doctored claim is disseminated and accepted by the public, it becomes established and hard to deconstruct or invalidate, unless persuasive anti-propaganda is just as effective.
Modern societies are set up to accommodate both individualism and the mass collective. Yet the forms that the accepted individualism takes are often a sheath to hide the workings of a mass psyche. It is what might be called the "allowed liberty" that is provided to the modern person in pursuit of material gains, as long as there exists a contribution to the overall plan of the ruling authority. Liberty, then, is an expression of mobility within a pre-described system: it does not denote liberty external to the system. Examples are the rock star clichés that the mainstream media love to promote and publish to adorn their front pages. Notable examples are the raging antics of performers destroying hotel rooms and throwing televisions out of the window - behavior which later got morphed into copycat corporate rock PR. In essence, such hotel-trashing "rebels" are allowed, and even encouraged, because their antics sell records. Rebelliousness in these forms is thus another contribution to a consumerist society, albeit through a different lens.Today, there are many forms in which individualism is allowed to manifest.
The display of diversity in the information coming from the mainstream media gives the illusion of independent reportage and news. Yet the mainstream media of any given nation or nations is owned by only a small handful of corporate entities with high-level state relations. An individual is thus attracted to a particular newspaper, for example, relative to their views, beliefs, lifestyles, etcetera - all of these being "diversified patterned behavior" within the system. The mainstream media caters to these needs by operating a variety of newspapers that support these mythical standpoints, whether they be politically left, right, left/right of centre, liberal, independent, this, that, or any other of the positions available for the "diversity within the unity" of the mass mind. Yet the shift toward propagating banal reality lies at the heart of the ever-increasing centralized control of the media. It is somewhat worrying to learn that most Western media organizations are owned by only a handful of giant corporations: News Corp; Viacom; Time Warner; Disney; Vivendi Universal, and Bertelsmann.
For example, The Walt Disney Company is the largest entertainment and media multinational in the world. Disney owns the TV networks ABC, Disney Channel, ESPN, A&E and the History Channel, as well as publishing, merchandising and theatre subsidiaries. Disney also owns Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax, Dimension and Buena Vista International, as well as 11 theme parks around the world.
News Corp comes in next as the world's second-largest media multinational, with an incredible range of TV and satellite channels, magazine and newspaper holdings, record companies and publishing companies based worldwide, with a strong presence in Asian markets.
Similarly, Time Warner owns more than 50 magazines, a film studio as well as various film distributers, more than 40 music labels (including Warner Bros Records, Atlantic and Elektra) and several TV networks (such as HBO, Cartoon Network, and CNN).
Viacom owns TV networks CBS, MTV, VH1, Nickelodeon, Comedy Central, Paramount Pictures and nearly 2,000 cinema screens, as part of their media empire.
Likewise, Vivendi Universal owns 27 percent of US music sales via labels such as Interscope, Geffen, A&M, Island, Def Jam, MCA, Mercury, Motown and Universal. They also own Universal Studios, Studio Canal, PolyGram Films, Canal+, and numerous Internet and mobile phone companies.
Then there is Bertelsmann, which, as a global media corporation, runs Europe's second-largest TV, radio and production company (the RTL Group) with 45 TV stations and 32 radio channels, Europe's largest printing and publishing firm (Gruner + Jahr), the world's largest English-language general trade book publisher (Random House), the world's largest book and music club group (Direct Group) and an international media and communications service provider (Arvato AG).
In our media-saturated environments, people are allowed to live out their fantasies in what is considered a less harmful way to help alleviate the so-called "drudgery of repetitive lives." This construct also provides people with a conversation space and stalking point among friends and work colleagues, or offers a buffer zone to cover up the embarrassment of a non-communicative family. And if all hell breaks lose at work, at least you have "True Blood" or "Friends" waiting for you on the home screen!
In terms of mainstream news reporting, it is always important to check the source when reading a news item; that is, is it from an independent source or is it, "according to a government source," etcetera. The mainstream media is largely fed via global news services, the two largest being Reuters (now Thomson Reuters) and Associated Press. This again constitutes a centralization of news information. While both organizations do much fine and accurate news reporting - which, valuable as it is, may unfortunately be taken by some as adequate proof that the news is not manipulated - when such sources (especially through PR offices) disseminate information as "truthful news," they are doing nothing more than was parodied in Orwell's "1984" as Newspeak. Independent media, such as is now coming of age and maturity on the Internet, has served to counterneutralize some of the overwhelming persuasive power of the mainstream media propaganda. For this reason, there are concerted efforts underway to curtail the supposedly "wild" and "uncensored" nature of the Internet. In other words, this means that there is considerable corporate and political will to rein in the Internet under the umbrella of corporate and governmental/state control, or at least, to surveil its use.
What has changed the game plan over the past two decades has been the rise of distributed and decentralized global communications between individuals. The Internet in particular, as well as other forms of social media, have spurred the growth of individuals seeking information between and among themselves, a process which is often external to the consensus of various nation-states. This has had the effect of shifting people away from conditioned patterns of propaganda and belief systems. This bottom-up intervention has seriously compromised the patterning techniques of ruling authorities. There are now efforts underway to censor information sites that are critical of the state. It is therefore imperative that our independent media be protected, our social networks of free speech preserved, and our right to seek and speak the truth defended. Messing with our minds has no place in a truly democratic and egalitarian future.
The manufacturing of consent is endemic within modern societies. Throughout history, the need to "persuade and influence" has always been manipulated by those people in power as a means to maintain authority and legitimacy. In more recent years, the overall manipulation of the mass public mind has become less about making speeches and more about becoming a pervasive presence within the lives of each of individual.
Edward Bernays has often been called "the father of public relations," as it was his teachings and research that spurred the postwar years of propaganda. Bernays, a nephew of Sigmund Freud, utilized psychological and psychoanalytical ideas to construct an informational system - propaganda - capable of manipulating public opinion. Bernays, apparently, considered that such a manipulative apparatus was necessary because society, in his regard, was composed of too many irrational elements - the people - which could be dangerous to the efficient mechanisms of power (or so-called "democracy"). Bernays wrote that, "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society."[1] Bearing in mind that Bernays was working in the early 1920s, we can expect the mechanisms of propaganda - mass manipulation - to have progressed to a very advanced degree since then. Within the context of our modern mass societies, propaganda has morphed into a mechanism for not only engineering public opinion, but also for consolidating social control.
Modern programs of social influence could not exist without the mass media. Today it exists as a combination of expertise and knowledge from technology, sociology, social behaviorism, psychology, communications and other scientific techniques. Almost every nation needs a controlled mainstream media if it is to regulate and influence its citizenry. By way of the mainstream media, a controlling authority is able to exert psychological influence upon people's perception of reality. This capacity works hand in hand with the more physical components, such as enforcing the legal system and national security laws (surveillance and monitoring). State control, acting as a "psychological machine," instigates specific psychological manipulations in order to achieve desired goals within its national borders (and often beyond). Examples of these psychological manipulations include the deliberate use of specific cultural symbols and embedded signifiers that catalyze conditioned reflexes in the populace. These triggers have included the words "red" and "communist" during the United States' 1950s McCarthyism, and "Muslim terrorist" during the currently constructed war on terror. Targeted reactions can thus be achieved, making the populace open to further manipulation in this state. This is a process of psychic re-formation that works repeatedly to soften up the people through continued and extensive exposure to particular stimuli. These are the symbols, artificial and human-made, that we live by in order to allow for the construction of a compliant society.
Today's media, which includes the dominant presence of advertising, extensively uses the notion of "attractors" and "attractor patterns" to target audience consciousness. This type of symbol manipulation is often referred to in the business as neuromarketing. Mainstream media corporations are using the huge growth in global communications to further shape their science of targeting human consciousness. In the case of neuromarketing, many advertisers first audience-test their commercials using brain-scanning techniques in order to know which part of a person's brain is being activated by the specific strong attractors. For example, it has been discovered that specific attractors can bypass the logical part of the brain and impact the emotional part. In such cases as the film industry, the advertisers place an award symbol (such as an Oscar or Golden Globe) which has proven to be an effective "strong attractor" which influences the emotional part of the brain. The philosophy here is to adjust the level of consciousness of an advertisement in relation to the measurable level of consciousness of the consumer.[2] Advertisers are aware that a person's consciousness passes on messages indirectly to the body in the form of galvanic skin response, pupil response, electrical nerve response, etcetera, and so every element of the screen promotion must elucidate the correct conscious reception. In order to achieve this correct set of attractor patterns, all elements of the advertising package are deliberately worked on: the music, the visuals, the script, the voice. Interesting, symbolic strong attractors that have the most impact to persuade the audience include visuals such as smiley faces and cute animals (dogs wagging their tails and kittens purring). In terms of voiced attractors, they include words such as "honesty," "integrity," "freedom," "hope and change," "friendship," etcetera. From here, it is clear how politicians use a great deal of these attractor patterns in their speeches and promotional material.[3]
Other methods of blatant propaganda include governing bodies using what can be called the "reality of truth" by releasing seemingly accurate statistics that tell of plausible situations. This is the expert-in-the-white-lab-coat tactic. For such propaganda/information to be effective, it cannot be too far from the truth; in other words, it must have the appearance of reality. Trade, employment and financial figures are an example of this. And which members of the general public have the knowledge and/or resources to check and confirm such figures? Those people who do know are usually those who have a vested interest in maintaining the illusion, such as traders and financiers. And when a nation releases its unemployment figures, do the numbers really include the many who are jobless but not signing on, or are dispossessed or immigrants? As a norm, statistics of a negative connotation are usually drawn from the smallest possible pile. Once a false or doctored claim is disseminated and accepted by the public, it becomes established and hard to deconstruct or invalidate, unless persuasive anti-propaganda is just as effective.
Modern societies are set up to accommodate both individualism and the mass collective. Yet the forms that the accepted individualism takes are often a sheath to hide the workings of a mass psyche. It is what might be called the "allowed liberty" that is provided to the modern person in pursuit of material gains, as long as there exists a contribution to the overall plan of the ruling authority. Liberty, then, is an expression of mobility within a pre-described system: it does not denote liberty external to the system. Examples are the rock star clichés that the mainstream media love to promote and publish to adorn their front pages. Notable examples are the raging antics of performers destroying hotel rooms and throwing televisions out of the window - behavior which later got morphed into copycat corporate rock PR. In essence, such hotel-trashing "rebels" are allowed, and even encouraged, because their antics sell records. Rebelliousness in these forms is thus another contribution to a consumerist society, albeit through a different lens.Today, there are many forms in which individualism is allowed to manifest.
The display of diversity in the information coming from the mainstream media gives the illusion of independent reportage and news. Yet the mainstream media of any given nation or nations is owned by only a small handful of corporate entities with high-level state relations. An individual is thus attracted to a particular newspaper, for example, relative to their views, beliefs, lifestyles, etcetera - all of these being "diversified patterned behavior" within the system. The mainstream media caters to these needs by operating a variety of newspapers that support these mythical standpoints, whether they be politically left, right, left/right of centre, liberal, independent, this, that, or any other of the positions available for the "diversity within the unity" of the mass mind. Yet the shift toward propagating banal reality lies at the heart of the ever-increasing centralized control of the media. It is somewhat worrying to learn that most Western media organizations are owned by only a handful of giant corporations: News Corp; Viacom; Time Warner; Disney; Vivendi Universal, and Bertelsmann.
For example, The Walt Disney Company is the largest entertainment and media multinational in the world. Disney owns the TV networks ABC, Disney Channel, ESPN, A&E and the History Channel, as well as publishing, merchandising and theatre subsidiaries. Disney also owns Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax, Dimension and Buena Vista International, as well as 11 theme parks around the world.
News Corp comes in next as the world's second-largest media multinational, with an incredible range of TV and satellite channels, magazine and newspaper holdings, record companies and publishing companies based worldwide, with a strong presence in Asian markets.
Similarly, Time Warner owns more than 50 magazines, a film studio as well as various film distributers, more than 40 music labels (including Warner Bros Records, Atlantic and Elektra) and several TV networks (such as HBO, Cartoon Network, and CNN).
Viacom owns TV networks CBS, MTV, VH1, Nickelodeon, Comedy Central, Paramount Pictures and nearly 2,000 cinema screens, as part of their media empire.
Likewise, Vivendi Universal owns 27 percent of US music sales via labels such as Interscope, Geffen, A&M, Island, Def Jam, MCA, Mercury, Motown and Universal. They also own Universal Studios, Studio Canal, PolyGram Films, Canal+, and numerous Internet and mobile phone companies.
Then there is Bertelsmann, which, as a global media corporation, runs Europe's second-largest TV, radio and production company (the RTL Group) with 45 TV stations and 32 radio channels, Europe's largest printing and publishing firm (Gruner + Jahr), the world's largest English-language general trade book publisher (Random House), the world's largest book and music club group (Direct Group) and an international media and communications service provider (Arvato AG).
In our media-saturated environments, people are allowed to live out their fantasies in what is considered a less harmful way to help alleviate the so-called "drudgery of repetitive lives." This construct also provides people with a conversation space and stalking point among friends and work colleagues, or offers a buffer zone to cover up the embarrassment of a non-communicative family. And if all hell breaks lose at work, at least you have "True Blood" or "Friends" waiting for you on the home screen!
In terms of mainstream news reporting, it is always important to check the source when reading a news item; that is, is it from an independent source or is it, "according to a government source," etcetera. The mainstream media is largely fed via global news services, the two largest being Reuters (now Thomson Reuters) and Associated Press. This again constitutes a centralization of news information. While both organizations do much fine and accurate news reporting - which, valuable as it is, may unfortunately be taken by some as adequate proof that the news is not manipulated - when such sources (especially through PR offices) disseminate information as "truthful news," they are doing nothing more than was parodied in Orwell's "1984" as Newspeak. Independent media, such as is now coming of age and maturity on the Internet, has served to counterneutralize some of the overwhelming persuasive power of the mainstream media propaganda. For this reason, there are concerted efforts underway to curtail the supposedly "wild" and "uncensored" nature of the Internet. In other words, this means that there is considerable corporate and political will to rein in the Internet under the umbrella of corporate and governmental/state control, or at least, to surveil its use.
What has changed the game plan over the past two decades has been the rise of distributed and decentralized global communications between individuals. The Internet in particular, as well as other forms of social media, have spurred the growth of individuals seeking information between and among themselves, a process which is often external to the consensus of various nation-states. This has had the effect of shifting people away from conditioned patterns of propaganda and belief systems. This bottom-up intervention has seriously compromised the patterning techniques of ruling authorities. There are now efforts underway to censor information sites that are critical of the state. It is therefore imperative that our independent media be protected, our social networks of free speech preserved, and our right to seek and speak the truth defended. Messing with our minds has no place in a truly democratic and egalitarian future.
Endnotes
1. Bernays, E. L. (2004/1928) "Propaganda." New York: Ig Publishing.
2. This idea, as well as neuromarketing, was given to me in personal correspondence by Darryl Howard, who sent me his research, "Advertising in the New Paradigm" (Darryl Howard & Associates).
3. Anyone wishing to know more on this subject should investigate Neural-Linguistic Programming (NLP).
Tuesday, October 4, 2011
Privacy: Google+ vs Facebook
(Is there a clear winner? You can see who loses though--US! As in, USers...--jef)
Facebook’s Data Pool
Introduction. Every person in the EU has the right to access all the data that a company is holding about him/her. You can find out how to access your facebook data on the page “your data...”. After we got the first response by facebook it was clear to us that we had to publish this information online. By doing so, we want to make facebook more transparent and show every user which data facebook is holding about us.
There is more Data.
Many groups of data are not included in this first set of data we got
from facebook. For example data concerning the “like”-function, tracking
on other webpages, face recognition, videos, postings on other users
walls, indicators for the intensity of relationships, tags that werde
removes and many more were (so far) not disclosed by facebook.
Index. These groups of data were disclosed by facebook (click for more details):
|
|
|
|
Original Files. These
are some excerpts and altered versions of the original files we got from
facebook. Because of privacy concerns all personal information was
edited out, some files were altered in order to make editing easier.
|
|||||||||||||||||||||||||||||||
 |
List of all data sets.
Example:
1234567890 (Generated 2011-07-11 19:06:24 UTC)
Example:
Creation to 2011-07-11 19:06:24 UTC  Note:
Facebook does not delete accounts right away. If a user ‘requests’ it,
the account is first deactivated and is then deleted after a 14 day
period. Note: This activation/deactivation information is kept even though it is not necessary after the account was reactivated.
Example:
... Time 2010-07-04 06:49:35 UTC Status deactivated ...
Address.
This shows the address that the user typed into his/her profile. It is
unclear if and where information is saved that facebook gathered about
the user from other users (e.g. when they “sync” the address of a user
from the iPhone)
Example:
Street Muserstraße 1 City Wien State Vienna Zip 1234 Country AT
Alternate Name. Gives back the alternative name you can type in (e.g. if you got married or if you have a name in a non-latin script)
Example:
Alternate Name Max Mustermann Note:
If your friend is using an application, this application can not only
access his/her information, but also yours. You have to deactivate the
whole “platform” functionality to prevent this.
Example:
... YouTube (87741124305) ...
Chat.
This section showed some old chat conversations. All data was rather
recent, which means that chat messages were deleted sooner or later. It
is unclear if this section is still existing after facebook recently
merged its chat and messaging function into one, but seems if all chat
messages are now following the rules of normal messages.
Note: According to facebook’s privacy policy messages will never be deleted.
Example:
... Author Max Mustermann (123456789) Recipients Petra Musterfrau (987654321) Sent 2011-06-06 19:05:56 UTC Body Hey, do you want to stay at my place tonight? ...
Checkins.
This category lists all places a user has checked in. The data set
consists out of a page (e.g. of some company) the author, other tagged
users, personal messages and an exact latitude, longitude and altitude.
In addition facebook gives every checkin an individual ID number and an
exact time stamp.
Note: These check-ins can only be deleted manually on the wall of the user, otherwise they are saved forever.
Example:...
Page B72 (1237939396779779) Author Max Mustermann (123456789) Tags Subject Id 987654321 Subject Name Petra Musterfrau Creator Id 123456789 Id 12345678901234567890 Time 2011-06-07 22:32:49 UTC Message Yeeehaaa Max lllloooooovvvveeessss Petra (and B72 in Vienna)! Latitude 52.534259455465 Longitude 13-435510035703 Altitude 40.343803405762 ...
Connections.
This section lists all connections to pages that the user “likes”. This
can be highly relevant for advertisement targeting. These connections
often consists out of rather sensitive information .
Example:
... Uni Wien (110530002309006) H&M (21415640912) Atomkraft? Nein Danke! (177377935660) [German: Atomic Engery? No, Thanks!] Kein Facebook für Nazis - NPD Seite löschen! (120727301285953) [German: No Facebook for Nazis - Delete the NPD’s page] ...
Credit Cards. If you have purchased facebook credits you will find you credit card information here.
Note: This information (and your password) is the only encrypted information, according to the privacy policy of facebook.
Example:
EUR
Current City.
Shows the setting for the city the user is currently living in,
including some ID number for the city. Very relevant for personalized
advertisement.
Example:
Vienna, Austria (111165112241092)
Date of Birth. Shows
the birth date of the user. This in a required field when signing up
for facebook and is one of the most important information for targeting
individual groups of consumers.
Example:
08/04/1986
Example:
... Id 110530002309006 Name Uni Wien Type College Year 2013 ... Note: There may be more than the e-mails you submitted to facebook (e.g. if another user imported more e-mails that belong to you).
Examplee:
max.mustermann@aon.at a06123456@unet.univie.ac.at max.mustermann@lastjob.com max.mustermann@youremployer.com ...
Events.
This shows a (long) list of all ‘events’ you have ever been invited to,
including all invitations you have not reacted to or rejected. Of
course you have to do this manually for every event. The options for the
field RSVP are “attending”, “maybe”, “declined” and “noreply”.
Note: In many countries political or other sensitive gatherings are organized using this function.Only if you “remove” the event by clicking on a little link on the bottom of the page the event will be deleted.
Examplee:
... Id 38574662881 Name HOSI Fest Salzburg [German: Party of the homosexual initiative of Salzburg] Location Neue Arge Nonntal Start 2008-12-21 06:00:00 UTC End 2008-12-21 12:00:00 UTC Rsvp maybe Id 124023171009380 Name Kurz als Integrationsstaatssekretr? - NEIN DANKE!! [German: Demonstration against a new state secretary] Location FACEBOOK Start 2011-04-19 17:00:00 UTC End 2011-04-30 07:00:00 UTC Rsvp noreply ...
Family. In this sections all family members and the kind of relation is saved, if the user entered them.
Example:
Zuck: Yeah so if you ever need info about anyone at Harvard Zuck: Just ask Zuck: I have over 4,000 emails, pictures, addresses, SNS [Redacted Friend's Name]: What? How'd you manage that one? Zuck: People just submitted it. Zuck: I don't know why. Zuck: They "trust me" Zuck: Dumb fucks (Mark Zuckerberg)
Friend Requests.
A list of all friend requests you ever got. Besides the sender,
recipient and the time, facebook is also storing if you rejected it or
not.
Note: Even after you rejected the request it will not be deleted and will be stored forever.
Example:
Sender Peter Unfreundlich (1122334455) Recipient Max Mustermann (123456789) Rejected true Time 2008-08-25 06:50:56 UTC Note:
It is very likely that facebook is also storing some indicators that
show e.g. how intense a relationship is. So far facebook has not
disclosed this information. If you remove a friend he/she will be listed
in the section “removed friends”.
Example:
... Petra Musterfrau (987654321) Hans Mustermann (9988776655) Holger Deutschmann (33558899) John Smith (2288668844) ...
Gender. Lists the gender of every user (required field). This is one of the most important criteria for targeted advertisements.
Note: Many groups indicate your religious or political beliefs.
Examplee:
... Piratenpartei Deutschland (19095902528) [German: Group of the German ‘Pirate Party’] JEDE/R SOLL HEIRATEN DÜRFEN (91860232222) [German: Group for same sex marriage] ...
Example:
Vienna, Austria (111165112241092)
Last Location.
Shows the last location that facebook got from you. It is unclear how
facebook is gathering this information. They might be a mixture of
check-ins, data gathered from apps (e.g. on the iPhone), pictures that
are geo-tagged, events you have visited, or the location of the last
used IP address.
Example:
Time 2011-04-16 18:51:27 UTC Latitude 37.34688913 Longitude 121.94080227 Altitude 0 Accuracy 675 Altitude Accuracy -1 Heading -1 Speed -1
Linked Accounts.
It is very likely that here you would find information about accounts
(e.g. twitter, youtube or skype) that have been linked to your facebook
account. This field was empty in all sets of data we got.
Examplee:
de_DE en_US
Logins.
Shows a (long) list of all your log ins. There is one set of data
generated every time you log on to facebook. It is unclear how long the
information is saved, but it seems as if it is deleted sooner or later.
Besides the IP address and a time stamp facebook is also logging the
form of access.
Note: With this set of information IP addresses are no longer anonymous for facebook.
Examplee:
... Ip 178.190.001.001 Time 2011-06-27 17:41:16 UTC Site WWW
Ip 46.207.001.001
Time 2011-06-27 15:58:46 UTC Site JABBER
Machines.
Facebook is placing a cookie on every computer that connects to it. A
cookie is a ‘tag’ with a specific number that facebook can read every
time you connect with them. Besides tracking, facebook is also using
this information in order to match users and computers. By doing so,
they get a list of every computer that someone has logged onto facebook
and all users that have used this computer. In the field ‘seen count’
the number of visits of ever user is saved, this enables facebook to
estimate who is the main user of a computer.
Note: If cookies are deactivated, facebook will generate another machine every time you visit facebook.
Example:
Associated Users Max Mustermann (123456789) Petra Musterfrau (987654321) Sarah Roommate (555666777888) Klaus Friend (333444555666) Patrick Ex-Boyfriend (111222333000) Cookie dTfdTOTPuniqSHGJEKAAB9Qdqj First Seen 2010-11-12 12:47:49 UTC Seen Count 50
Associated Users Petra Muserfrau (987654321)
Lara Musterfrau (229966778800) Max Mustermann (123456789) Cookie mPOATShSJEKGEKSMEL3ALu8 First Seen 2011-03-16 17:30:00 UTC Seen Count 143
Messages.
Displays all messages you have ever sent or received on facebook. It
seems that this is now including chat messages as well, since facebook
merged both functions. This set of information is usually one of the
longest sets and very private (communication privacy).
Note: According to facebook’s privacy policy, messages on facebook can not be deleted anymore.
If you click on ‘delete’ the messages will only be invisible to you. US
law enforcement agencies can access this information at there own
liking, without judicial review.
Example:
Id 12345678901234567890 Subject Last night Folders [fb]messages, [fb]sent, [fb] deleted Deleted true Recipients Max Mustermann (123456789) Peter Freund (2266770044) Author Peter Freund (2266770044) Sent 2008-06-05 17:09:31 UTC Body I keep thinking of you permanently since last night. ;-) When can we see each other again? Kiss, Peter
Author Max Musermann (123456789)
Sent 2008-06-05 17:22:14 UTC Body Sorry Peter, but I was drinking too much last night.. yesterday was a big mistake! I am really not gay. Please do not tell Susi about what happened yesterday night!
Minifeed.
This lists all messages that facebook is posting automatically on your
wall. This information is not removed, so you will have to delete every
post manually form your wall.
Examplee:
Time 2011-04-14 22:42:09 UTC Story Max Mustermann commented on Petra Musterfrau's link. Time 2010-03-16 20:47:18 UTC Story Max Mustermann commented on Klaus Mitbewohner's status. Time 2009-01-14 22:58:56 UTC Story Max Mustermann likes Ignoring Application Requests. Note: According to facebook’s terms you are breaching the contract with them, if you are not providing your real name.
Examplee:
First Max Middle Last Mustermann
Example:
Time 2010-03-19 11:48:50 UTC Old Name Max Mustermann New Name Max NonOfFacebooksBusiness
Time 2010-06-17 22:10:35 UTC
Old Name Max NonOfFacebooksBusiness New Name Маю Мустерманн
Time 2010-10-29 08:59:36 UTC
Old Name Маю Мустерманн New Name Max Mustermann
Networks.
Gives back all the networks you are a member of. This information used
to be one of the most important to limit the information others could
see, before facebook changed its privacy settings.
Example:
Uni Wien (16780574)
Notes.
Shows all the notes you have posted on facebook. Besides the title,
text and time stamps there might be tags of other users as well.
Example:
Titel Facebook is worse than the communists Link notes/max-mustermann/facebook-is-worse-than-the-comunists/123456789987654321 Changed 2011-07-07 18:56:34 UTC Updated 2011-07-07 20:09:56 UTC Tags Max Mustermann (123456789) Peter Mitbewohner (7766229900) Text Hey everybody, I have now checked out on europe-v-facebook.org how much information facebook is holding about me. i am from eastern Germany, so I remember my parent’s stories about the communist regime. But facebook is now holding much more informations than the communists ever had and all of it is saved within the US, a country with no sufficient privacy laws! I will...
Notification Settings. Lists all settings for notifications from facebook and all apps the user has activated.
Example:
... Category Facebook Notification Sends you a message Email false Mobile Email false SMS true ...
Notifications. Theses are the notifications you will see when there is the red icon on the top bar of facebook’s main page.
Example:
... Time 2011-08-01 18:00:56 Unread false Href: www.facebook.com/permalink.php?story_fbid=123456789123456789123456789 ...
Example:
Hash SHAJEUSLwheAE21762SHENSE728HSJE Last Change 2008-07-05 18:45:34 UTC
Phone Numbers. All the phone numbers you have entered on your facebook page.
Note: Facebook is also saving phone numbers that other users have uploaded (e.g. when syncing their phone) it is unclear where they are saved.
Photos.
In this section you will find all pictures you have uploaded to
facebook. This is often one of the longest categories. Besides the
picture facebook is often saving much additional information, such as
tagged people, the IP address of the person uploading the picture,
detailed information and the precise location where the picture was
taken.
Note: If you “untag” your picture the information will only be “deactivated”, but not deleted. If you do not want facebook to use all the information stored in the picture’s metadata, they tell you to edit this information out before you upload it.
Example:
Album Mobile Uploads Image [Fofo-Datei] Titel Picture of Max, Perta and Kurt Photo http://a4.sphotos.ak.fbcdn.net/hphotos-ak-snc6/123_123_123_123_123_n.jpg Link http://www.facebook.com/photo.php?fbid=123456789&set=a.123.123.123&type=1 Upload Ip 123.123.123.123 Uploaded 2009-04-10 13:06:43 UTC Tags Subject Id 123456789 Subject Name Max Mustermann Creator Id 123456789 Created 2009-04-10 17:25:23 X 51 Y 23 Subject Id 987654321 Subject Name Petra Muserfrau Creator Id 123456789 Created 2009-04-10 17:25:26 X 51 Y 23 Subject Id 778800445533 Subject Name Kurt Schön Creator Id 123456789 Created 2009-04-10 17:25:41 X 51 Y 23 Comments User Max Mustermann (123456789) Text I love this pic! Time 2009-04-10 17:28:10 UTC User Kurz Schön (778800445533) Text I am looking great in this photo! Time 2009-04-10 17:28:10 UTC Taken 2009-04-10 11:03:46 UTC Modified 1234567890 Camera Make Apple Camera Model iPhone 3GS Orientation 1 Original Width 0 Original Height 0 Exposure Fstop Iso Speed 0 Focal Lenght Latitude 48.123456789012 Longitude 16.3655
Physical Tokens. This field was empty in all sets of data we got. It might be a future feature for secure identification (see wikipedia).
Note: If you remove a poke, it is in fact just invisible for you. Facebook is never deleting pokes.
Exampledaten:
... To Max Mustermann (123456789) From Petra Musterfrau (987654321) Time 011-06-23 07:49:16 UTC Viewed true ... Note: You can only limit what other people can view, but facebook will always see and use all information it gathered from you.
Example:
Name ABOUT_ME Value Only Me
Name BIRTHDAY
Value Only Me
Name BLURB
Value Only Me
Name CAN_COMMENT
Value Friends Only
Name CAN_FRIEND
Value Everyone
Name CAN_MESSAGE
Value Everyone
Name CURRENT_ADDRESS
Value Friends Only
...
Profile Blurb. Shows the headline you have entered. This field was empty in all sets of information we got.
Realtime Activities. Shows
some of the tracking facebook is doing on its own page. This set of
information was only sent to us with one access request, while it was
was missing at the others.
Example:Time 2011-07-11 13:32:16 UTC
Ip 123.123.123.123 Action message_compose Target 123456789 Metadata {"0":"hey petra,\\n\\do you want to go out with me this week? \\nCU,\\nmax"}
Time 2011-07-11 17:59:58 UTC
Ip 123.123.123.123 Action login_bruteforce_protection_delta_not_vetted
Time 2011-07-11 18:03:06 UTC
Ip 123.123.123.123 Action message_compose Target 0
Time 2011-06-14 11:44:21 UTC
Ip 123.123.123.123 Action share_url
Time 2011-07-10 13:10:28 UTC
Time 2011-07-10 10:37:21 UTCIp 123.123.123.123 Action login_attempt Metadata {"0":"max.mustermannn@aon.at"} Ip 123.123.123.123 Action si_feedback_wall_post_delete Target 0 Metadata {"0":"remove_content", "1":"1", "2":"20", "3":""}
Recent Activities.
Shows all the log-ins on facebook. Facebook is saving all IP addresses
and cookie information as well as information about locations and time.
The information is deleted sooner or later.
Example:
Ip 123.123.123.123 Time 2011-07-11 19:02:14 UTC Type Login Datr tkgbTkzc2HAEJELALEHENSke1234 Delta Status NS_SUCCESSFUL_VETTED Site WWW City vienna Region 9 Country AT User Agent Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0)
Example:
2008-01-04 14:09:31 UTC
Relationship. Information about the user’s partner. Information about family members is stored with the set “family information”
Example:
SINGLE Note: Facebook is not deleting former relationships. Facebook keeps them in an individual data set.
Example:
... User Peter Freund (2266770044) Time 2008-06-05 23:54:03 UTC Removed By 2266770044 ...
Example:
maxmustermann (skype)
Shares. Shows all the links a user posted on his/her wall. The information has to be deleted form the wall individually.
Note: The data sets we got from facebook included random posts that were deleted by the user.
Example:
Created 2011-01-04 14:23:01 UTC Link http://www.facebook.com/permalink.php?story_fbid=123456789&id=1234567890 Summary Text Comedy becomes really great, when there is a bit of truth in it... Title Facebook is run by CIA !!! Url http://www.youtube.com/watch?v=xAq6QFt8sXU ... Created 2011-01-24 17:08:04 UTC Link http://www.facebook.com/permalink.php?story_fbid=123456789&id=1234567890 Summary Text *lol* very likely the only way of getting some privacy on facebook ;-) Title Facebook Pricavy: A New Approach Url http://www.youtube.com/watch?v=o1b7nuo55k8 Note: The data sets we got from facebook included random posts that were deleted by the user.
Example:
Posted 2011-05-26 21:01:13 UTC Status Just had a great Wiener Schnitzel! Mobile Comments User Peter Normal (9922663388) Text ...please let us know when it comes back out! Time 2011-05-26 21:20:14 UTC User Susi Normal (22299004477) Text *yay* for @[9922663388:Peter Normal]! ;-) This is the most irrelevant post of the week! Time 2011-05-26 21:21:39 UTC
Example:
maxmustermann Note: The data sets we got from facebook included random posts that were deleted by the user.If you post content on another user’s wall, the content will be treated according to the other users privacy settings. This means that they might be visible for everyone on the internet!
Example:
To Max Mustermann (123456789) From Peter Normal (9922663388) Time 2011-03-14 22:01:13 UTC Text Hey, do you want to come along to that [great band]! Comments User Max Mustermann (123456789) Text how much is the ticket? Time 2011-03-15 22:20:14 UTC User Peter Normal (9922663388) Text just 10 bucks, much cheaper than that [stupid band] Time 2011-05-26 21:21:39 UTC |
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